Our aim is to manage recreation in the AONB so that any negative impact of visitors on the natural environment is reduced. We want to connect people to place and nature; establishing a much needed link to our natural heritage in today’s modern society.
There are 12.6 million day trips and 1.8 million staying trips to Dorset AONB every year. Tourism supports nearly 13,000 full time equivalent jobs in the AONB and visitor spend contributes £860 million to the local economy (2016 figures).
Dorset’s outstanding landscape is the main reason most people visit the area. It underpins our tourism based economy and plays a huge role in supporting local services.
Our role is to manage the impact of visitors so that the AONB retains its natural beauty and special qualities and is passed on to future generations in at least as good condition as it is currently. Helping people enjoy and understand the area establishes an appreciation and engagement with the place, which in turn creates a desire to protect the environment.
The Dorset AONB also has responsibility for visitor management and tourism related work along the Jurassic Coast World Heritage Site.